Current Issues and a “Wish List” for Conjoint Analysis
نویسنده
چکیده
Conjoint analysis is one of the most celebrated tools in Marketing, and its widespread use (not just widespread publication history) has been one of the greatest success stories in Marketing/Business of the academic and practitioner interface. In this article, I provide a wish-list, of sorts, summarizing current cutting-edge research that is trying to fill some holes, and other issues that I "wish" were trying to be filled.
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تاریخ انتشار 2004